8 Key Elements For an Effective Hashtag

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When it comes down to storytelling, travel brands have a clear edge over organizations in other industries: we sell experiences, memories. And whether people travel for business or leisure, they tend to share these moments on social media, in real-time, via their always-on mobile devices.
One of the big trends that has been shaping how travel stories get told is through repurposing of this content, whether it was originally shared on Instagram, Twitter, Facebook, or Pinterest. Destinations, hotels, restaurants, transportation companies, attractions… every stakeholder in the hospitality realm can tap into the potential stemming from photos and videos shared online.

But how do you find the good stuff? How can you even know if people are talking about you on their blog or via their social accounts? One word comes in handy: hashtag !


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