A Guide to Developing Content Strategy – Part I

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 What Content Marketing is Not!

It is not a platform to pitch to customers about “your products and services”.  We don’t want to be self-proclaiming, or self absorbed about our own products and how well we do things. That isn’t the point here. There is still entirely too much of this today in content marketing and I see it all too often in when auditing clients who already have some sort of content marketing in place.

Your end goal should be to “educate your readers about your industry”, to provide value and trust, to help them make smarter buying decisions by being more intelligent about what they are looking for.

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